Just after Trump’s re-election in November 2024, I wrote a column headlined ‘How to Survive the Broligarchy’ (reproduced below) and in the three months since, pretty much everything it predicted how now come to pass. This is technoauthoritarianism. It’s tyranny + surveillance tools. It’s the merger of Silicon Valley companies with state power. It’s the ‘broligarchy’, a concept I coined in July last year though I’ve been contemplating it for a lot longer. Since 2016, I’ve followed a thread that led from Brexit to Trump via a shady data company called Cambridge Analytica to expose the profound threat technology poses to democracy. In doing so, I became the target: a weaponized lawsuit and an overwhelming campaign of online abuse silenced and paralysed me for a long time. This - and worse - is what so many others now face. I’m here to tell you that if it comes for you, you can and will survive it.
This week represents a hinge of history. Everything has changed. America and Russia are now allies. Ukraine has been thrown to the dogs. Europe’s security hangs in the balance. On the one hand, there’s nothing any of us can do. On the other, we have to do something. So, here’s what I’m doing. I’m starting a conversation. I’ve recorded the first one - a scrappy pilot - a podcast I’ve called How to Survive the Broligarchy and I’ve re-named the newsletter too. This first conversation (details below) is about how we need a new media built from the ground up to deal with the dangerous new world we’re in. That can only happen, in partnership with you, the reader. The days of top-down command and control are over. Please let’s try and do this together.
Originally published in the Guardian, November 17, 2017:
1 When someone tells you who they are, believe them. Last week Donald Trump appointed a director of intelligence who spouts Russian propaganda, a Christian nationalist crusader as secretary of defence, and a secretary of health who is a vaccine sceptic. If Trump was seeking to destroy American democracy, the American state and American values, this is how he’d do it.
2 Journalists are first, but everyone else is next. Trump has announced multibillion-dollar lawsuits against “the enemy camp”: newspapers and publishers. His proposed FBI director is on record as wanting to prosecute certain journalists. Journalists, publishers, writers, academics are always in the first wave. Doctors, teachers, accountants will be next. Authoritarianism is as predictable as a Swiss train. It’s already later than you think.
3 To name is to understand. This is McMuskism: it’s McCarthyism on steroids, political persecution + Trump + Musk + Silicon Valley surveillance tools. It’s the dawn of a new age of political witch-hunts, where burning at the stake meets data harvesting and online mobs.
4 If that sounds scary, it’s because that’s the plan. Trump’s administration will be incompetent and reckless but individuals will be targeted, institutions will cower, organisations will crumble. Fast. The chilling will be real and immediate.
5 You have more power than you think. We’re supposed to feel powerless. That’s the strategy. But we’re not. If you’re a US institution or organisation, form an emergency committee. Bring in experts. Learn from people who have lived under authoritarianism. Ask advice.
6 Do not kiss the ring. Do not bend to power. Power will come to you, anyway. Don’t make it easy. Not everyone can stand and fight. But nobody needs to bend the knee until there’s an actual memo to that effect. WAIT FOR THE MEMO.
7 Know who you are. This list is a homage to Yale historian, Timothy Snyder. His On Tyranny, published in 2017, is the essential guide to the age of authoritarianism. His first command, “Do not obey in advance”, is what has been ringing, like tinnitus, in my ears ever since the Washington Post refused to endorse Kamala Harris. In some weird celestial stroke of luck, he calls me as I’m writing this and I ask for his updated advice: “Know what you stand for and what you think is good.”
8 Protect your private life. The broligarchy doesn’t want you to have one. Read Shoshana Zuboff’s The Age of Surveillance Capitalism: they need to know exactly who you are to sell you more shit. We’re now beyond that. Surveillance Authoritarianism is next. Watch The Lives of Others, the beautifully told film about surveillance in 80s east Berlin. Act as if you are now living in East Germany and Meta/Facebook/Instagram/WhatsApp is the Stasi. It is.
9 Throw up the Kool-Aid. You drank it. That’s OK. We all did. But now is the time to stick your fingers down your throat and get that sick tech bro poison out of your system. Phones were – still are – a magic portal into a psychedelic fun house of possibility. They’re also tracking and surveilling you even as you sleep while a Silicon Valley edgelord plots ways to tear up the federal government.
10 Listen to women of colour. Everything bad that happened on the internet happened to them first. The history of technology is that it is only when it affects white men that it’s considered a problem. Look at how technology is already being used to profile and target immigrants. Know that you’re next.
Act as if you are now living in East Germany and Meta/Facebook/Instagram/ WhatsApp is the Stasi. It is
11 Think of your personal data as nude selfies. A veteran technology journalist told me this in 2017 and it’s never left me. My experience of “discovery” – handing over 40,000 emails, messages, documents to the legal team of the Brexit donor I’d investigated – left me paralysed and terrified. Think what a hostile legal team would make of your message history. This can and will happen.
12 Don’t buy the bullshit. A Securities and Exchange judgment found Facebook had lied to two journalists – one of them was me – and Facebook agreed to pay a $100m penalty. If you are a journalist, refuse off the record briefings. Don’t chat on the phone; email. Refuse access interviews. Bullshit exclusives from Goebbels 2.0 will be a stain on your publication for ever.
13 Even dickheads love their dogs. Find a way to connect to those you disagree with. “The obvious mistakes of those who find themselves in opposition are to break off relations with those who disagree with you,” texts Vera Krichevskaya, the co-founder of TV Rain, Russia’s last independent TV station. “You cannot allow anger and narrow your circle.”
14 Pay in cash. Ask yourself what an international drug trafficker would do, and do that. They’re not going to the dead drop by Uber or putting 20kg of crack cocaine on a credit card. In the broligarchy, every data point is a weapon. Download Signal, the encrypted messaging app. Turn on disappearing messages.
15 Remember. Writer Rebecca Solnit, an essential US liberal voice, emails: “If they try to normalize, let us try to denormalize. Let us hold on to facts, truths, values, norms, arrangements that are going to be under siege. Let us not forget what happened and why.”
16 Find allies in unlikely places. One of my most surprising sources of support during my trial(s) was hard-right Brexiter David Davis. Find threads of connection and work from there.
17 There is such a thing as truth. There are facts and we can know them. From Tamsin Shaw, professor in philosophy at New York University: “‘Can the sceptic resist the tyrant?’ is one of the oldest questions in political philosophy. We can’t even fully recognise what tyranny is if we let the ruling powers get away with lying to us all.”
18 Plan. Silicon Valley doesn’t think in four-year election cycles. Elon Musk isn’t worrying about the midterms. He’s thinking about flying a SpaceX rocket to Mars and raping and pillaging its rare earth minerals before anyone else can get there. We need a 30-year road map out of this.
19 Take the piss. Humour is a weapon. Any man who feels the need to build a rocket is not overconfident about his masculinity. Work with that.
20 They are not gods. Tech billionaires are over-entitled nerds with the extraordinary historical luck of being born at the exact right moment in history. Treat them accordingly.
There is much much more to say on all of the above and that’s my plan. But please do share this with anyone who needs to hear it.
How to Survive the Broligarchy: a new podcast
A month ago, I was feeling floored: at the moment in which everything I’ve been warning about for the last eight years suddenly became overwhelmingly real, I was also being dislodged from my journalistic home. The Guardian, my seat of operations for the last 20 years, the last nearly ten of which have been focussed squarely on this subject, has done a deal, in the face of fierce opposition from its journalists, to give away a core part of the organisation. More than 100+ journalists will leave the organisation, including me.
This week, the Guardian confirmed that the last edition of the Observer would be April 20 and my 20-year employment with the organisation would be terminated then. The same day, Tortoise Media, the new home of the Observer, wrote to tell me that they would not be offering me a contract. But now, instead of feeling floored, I feel energised. You’ll hear some of that energy, I hope, in this first episode of the new podcast that I made a pilot for this week. It’s embedded at the top of this newsletter and - when I figure out the backend - will be available on Apple and Spotify and everywhere else too. I have an idea that I explore in this first episode with two people much smarter than me that this might be the start of a journey to a creating a independent, open, collaborative transparent form of ‘live’ journalism.
My investigation of big tech, power, politics, the weaponisation of data, foreign interference, Russian oligarchs and social media has always traversed subjects and specialisms. I’ve drawn on the expertise of so many people along the way and in trying to understand this moment, I realised they are not only the people I want to speak to now, they are also the expert voices that everyone needs to hear. My idea is to make these conversations public and to build a community - a feedback loop - contributing ideas and suggestions and, hopefully, networks of action.
I’ve been doing some of this work with the Citizens, the non-profit, I founded back in 2020 (sign up to their newsletter here), but there is a small ray of hope, in the midst of the current crisis, independent media is in a huge moment of growth and the green shoots of a non-corporate, non-oligarch owned media system are springing up everywhere. I’m hugely grateful to the 55,000 people who’ve signed up to this newsletter so far but there’s so much more we can do.
I’d been kicking around this idea for a new podcast for the last few weeks and then a call with my friend, Claire Wardle, spurred me into action. Claire is a professor at Cornell, an Ivy League university in upstate New York, where she studies as as she puts it “our crazy information environment”. I first met Claire when giving evidence to a parliamentary committee back in 2017 and then we re-met at the TED conference in Vancouver in 2019 where we were both due to give talks and hung out in between paralysing bouts of fear and imposter syndrome.
That TED talk led to a years-long lawsuit for me. And Claire, who founded a non-profit called First Draft that co-ordinated newsrooms and researchers to fight mis- and disinformation, has also found herself under attack. She and more than 100 other researchers in the field have been subpoenaed by a congressional committee who accused them of being part of the ‘censorship industrial complex’.
It’s these sorts of attacks that are now coming for so many other people. My ‘How to Survive the Broligarchy’ column, above, was intended as both a handbook - how do we protect ourselves? - and a manifesto, how do we fightback against these companies? And that’s the ethos of this podcast too, bringing together a network of people who have the knowledge we need for this next stage.
Claire and I decided this first conversation should be about how the media is covering this moment and its inability to shake off the “business as normal” framing of the authoritarian takeover of the US government.
I include a voice note from Roger McNamee in the first episode, a tech investor - he introduced Mark Zuckberg to Sheryl Sandberg - who’s now one of the most trenchant critics of both Silicon Valley and the media. And Mark Little, an Irish foreign correspondent turned tech entrepreneur (one of his claims to fame is being aquired by Rupert Murdoch), who’s pioneered new media models joined us to talk about solutions.
The best and most enjoyable journalism I’ve done in recent times is two investigative, narrative podcasts. Sergei & the Westminster Spy Ring debuted in December at number one in the Apple podcast chart and the BBC’s Stalked is currently sitting at the top of the true crime and series charts.
And what Mark pointed out, which I hadn’t thought about before, is that it’s the “process” of these real-time investigative podcasts that young listeners like. And it’s true that what we’re doing in Stalked is really punchy: this week, we name the suspect who we believe to be Hannah, my ex-stepdaughter’s, cyberstalker, something the police abjectly failed to do. In Sergei, we uncovered a UK government cover-up of foreign interference. We’re doing both of these live, transparently, and showing our workings.
As Mark teases it out, this is the impulse behind this podcast pilot too. It’s also a “true crime” story: democracy has been murdered and there’s a serial killer on the loose. It’s a race against time to prevent the perpetrator devastating the US beyond repair and racking up a bodycount in Europe. (If you can’t or don’t want to listen to it, there’s a transcript here.)
If that all sounds a bit weird and experimental but also ambitious and unlikely, I’d have to agree. But the whole point is that we have entered a wholly dangerous new era and we need new ways of communicating, of doing journalism, of storytelling, of reaching new audiences. It may very well not work in which case I’ll try something else but I’d love your feedback in the comments below. If you have ideas for collaborations or building this network, you can email me at survivingbroligarchy@proton.me.
Me
Since Mark explains in the podcast that transparency and accountability is key, here’s a photo of me during my defamation trial with Hannah, my ex’s daughter. The police issued Hannah’s suspected cyberstalker with a first harassment notice but then let him go. It was only very late into making the series that we both began to notice the points of similarity between our experiences. We’d both experienced a campaign of abuse we couldn’t escape. We were both isolated by it. At some point, I realised that the man who sued me had also received one of these harassment notices too. More on all this, anon. But there’s a reason why women are at the forefront of understanding and researching tech surveillance, coercive control and overbearing authoritarian bullies.
Huge thanks for everything & onwards together, comrades.
PS. There’s a teaser at the end of the episode for the next one which includes a conversation with the Yale philosopher, Jason Stanley, who’s an expert in fascism and a voice note from the ex-head of MI6’s Russia desk, Christopher Steele.
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